|  Is Facebook actually making communication about products and brands more interesting?  | Communication channels such as Facebook may be leading consumers to discuss more interesting products, according to a new study. | Read More » Empowering your customers? Think twice about social media campaigns  | Companies that empower consumers by involving them in important processes such as product development shouldn't also try to influence them through social media, according to a new study. | Read More » Legendary brands: Why are consumers still fascinated by the Titanic?  | Brands do not necessarily need to present a clear, well-defined image in order to appeal to consumers, according to a new study. Consider the case of the Titanic. | Read More » Why are consumers less likely to buy a product when it's the only option?  | Consumers are more likely to search for alternatives when they are given only one option, according to a new study. | Read More » Buying a used car? Be sure to flatter the seller  | Consumers set high prices when selling their possessions because they feel threatened, according to a new study. | Read More » From embarrassing Facebook posts to controversial Tweets, why are consumers oversharing online?  | Increased use of digital communication is causing consumers to lose their inhibitions and "overshare" online, according to a new study. | Read More » Evolution on the inside track: How viruses in gut bacteria change over time  | The digestive tract is home to a vast colony of bacteria, as well as the myriad viruses that prey upon them. Because the bacteria species vary from person to person, so does this viral population, the virome. By closely analyzing the virome of one individual over two-and-a-half years, researchers have uncovered new insights on the virome can change and evolve – and why the virome of one person can vary so greatly from that of another. | Read More » Sudden decline in testosterone may cause Parkinson's disease symptoms in men  | The results of a new study by neurological researchers show that a sudden decrease of testosterone, the male sex hormone, may cause Parkinson's like symptoms in male mice. | Read More » The arithmetic of gun control  | Aiming to quell heated national debate about gun control with factual answers, two mathematicians have designed parameters to measure how to best prevent both one-on-one killings and mass shootings in the United States. | Read More » Give them a hand: Gesturing children perform well on cognitive tasks  | Young children who use gestures outperform their peers in problem-solving tasks, says a new study. Children aged between two and five were asked to sort cards printed with colored shapes first by color, then by shape. Making this switch can be tricky but the study found that kids who gesture are more likely to make the mental switch and group the shapes accurately. | Read More » | |
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